YoungUpstarts
OCTOBER 5, 2017
There’s a lot you can say about the cohort born between 1982 and 2000. Avoid common advertising tropes like overly gendered products that don’t need to be — laundry detergent, cleaning supplies, and even yogurt are almost always advertised with women in their campaigns (typically moms). Lean into social. Men do laundry.
ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 4, 2017
Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.
ConversionXL
MARCH 19, 2020
Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Image source ). Their best course is to stabilize the brand.
crowdSPRING Blog
APRIL 18, 2011
than it is to explain how the 1999 UETA and 2000 ESIGN Acts and our https framework help keep us secure. I wanted to run a marketing campaign saying “Our business is so easy and secure it makes signing documents feel like a Corona commercial&# but our legal team said no.
ConversionXL
JANUARY 18, 2022
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Lean into your strengths, and don’t try to appeal to everyone. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose.
Steve Blank
APRIL 15, 2011
The Stanford Lean LaunchPad class was an experiment in a new model of teaching startup entrepreneurship. Their first effort didn’t get much traffic: 6 clicks out of ~2000 impressions. They also increased their daily campaign budget to $20.00. Filed under: Lean LaunchPad , Teaching. This post is part five. Stay tuned.
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