ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. A famous 1913 campaign by R.J. That rarely happens.

Product 110

Product Campaign Acquisition Social Media 110

ConversionXL

MARCH 19, 2020

Greater discipline during boom times offered more flexibility during lean years. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). What does a thoughtful campaign look like? Image source ). Their best course is to stabilize the brand.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Lean into your strengths, and don’t try to appeal to everyone. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose.

Marketing 109

Marketing Social Media Non-Compete Audience 109

The Equity Kicker

FEBRUARY 24, 2014

I’ve worked in digital businesses since 2000 as Product Manager, ECommerce Operations Director and most recently as Chief Operating Officer (3 companies). In the early days I had to apply myself to learn HTML and CSS (I built a hobby website), set up Adwords campaigns, learn SEO tactics and so on.

Partner 91

Partner Early Stage Business Model HTML 91

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2017

Sure, when WP Engine launches a new product, the marketing department needs predictability for the launch date, but that’s because it’s a highly-skilled, well-funded group, which explodes with press, events, campaigns, social media, and newsletters, grabbing more attention in a single week than a smaller company might garner in a year.

Government 223

Government Startup Cofounder Technical Support 223

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. The results were similar when he examined data for companies funded from 2000 to 2010, he says. Harley Goes Lean to Build Hogs. Semiconductors.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

maplebutter.com

JANUARY 8, 2013

How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? You get a bunch of traffic and increased rankings, then when the app goes back to paid you still get a bunch of run off from the campaign.

Technical Review 44

Technical Review Startup Cofounder Software Review 44