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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

A Brief History of Marketing Technology Software. Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0.

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16 eCommerce A/B Test Ideas Backed by UX Research

ConversionXL

Prominent section for sales and specials. Around 60% say they are looking for a section that identifies sales and specials. Track the effectiveness of those emails (open, clickthrough and conversion rates). There are also several add-on software providers out there that can do this. Options are good.

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The Ultimate Guide to Increasing Ecommerce Conversion Rates

ConversionXL

If you run an online store, you’re always trying to boost your sales. The best sales copy is full, complete information. Once Amazon implemented the free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up also in France. Clarity trumps persuasion.

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