Product Launches: 5 Unexpected Lessons from the Real World
ConversionXL
FEBRUARY 27, 2019
Hugo Woodhead is the founder of Pilcro , which sells brand management software. Kim and his co-founder, Theo Lee, did the formal market research—including a thorough investigation of Kickstarter. American Biophysics debuted the Mosquito Magnet in 2000, at the height of the West Nile Virus scare. Test launch tiny products.
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