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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

In the last bubble, the S&P hit 44x in January 2000. So it looks like the market leaders are trading closer to recession multiples than bubble multiples. Firstly, the cost of running an internet application has fallen 100-fold. Direct marketing—the largest direct marketing company in the world is a software company, Google.

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From Airbnb to TaskRabbit to Zimride, sharing is becoming big business

www.usatoday.com

The dot-com boom of early 2000 saw a proliferation of similar anything-at-your-service start-ups. Struggling to manage costs, the start-up closed shop as quickly as it opened. The $40 to $50 she charges for a one-way ride helps shave her costs on gas. Thats real money." Julianna Iran, a tax consultant from Pasadena, Calif.,

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. In addition, vulnerable respondents had more positive thoughts about the action recommendation, regardless of argument quality and response costs.”. Something For Nothing: The Power of Free. appeared first on ConversionXL.

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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This is really my new go-to CRM, ESP, marketing automation, really low cost. John: If you own a local business and are trying to attract local clients you must listen to this interview David Mihm, check it out.

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The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?

Duct Tape Marketing

The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business? written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. In marketing, like baseball, there are lots of things to measure. Compute the cost of a prospect the same way.

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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I got out of the university in early 2000 and I never went on to a full-time job, so it’s always been an online business for me. The difference here is the entry-level cost to buying web property, not physical property, is much lower than what it is to buy real-world properties. The cost to run is very important too.