Remove 2000 Remove Cost Remove Direct Marketing Remove Stock
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From Loyalty Programs To Fan Clubs, A Paradigm Shift

YoungUpstarts

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. I wanted to find a way to vastly simplify loyalty programs, eliminating most if not all of the costs and making them much lighter to deploy and manage. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.

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Debating the Tech Bubble with Steve Blank: Part I

Ben's Blog

Here is a telling statement from an analyst on Apple’s most recent quarter: Apple’s stock price to earnings ratio has dropped to 16.72. In the last bubble, the S&P hit 44x in January 2000. So it looks like the market leaders are trading closer to recession multiples than bubble multiples. Ex-cash it’s 13.5.

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Fear and Greed: What Drives Human Behavior?

ConversionXL

They’re also two triggers that direct marketers and copywriters have been well aware of for years. Basically, it’s common intuition that in a fearful market, people are looking to irrationally sell stock and in a greedy market people are looking to buy. Something For Nothing: The Power of Free.