A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo simple enough to be self-service). Even bootstrapped businesses can make this work (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Where to Play

AUGUST 18, 2020

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. In 2000, they included tentage into their portfolio and since then they have established themself as a premium brand in marriage event management. A takeaway set up is considered as several customers prefer to drink coffee/tea at home.

Pakistan 62

Pakistan Sales Cycle Marketing Technical Review 62

Steve Blank

MARCH 17, 2020

If you’re running a startup or small business, your first priority (after your family) is keeping your employees and customers safe. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. Are your customers closing for the next few weeks?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

Both Sides of the Table

OCTOBER 19, 2009

After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. I had previously raised VC in 1999, 2000, 2001 and 2005. I had seen many cycles and decided that since I was going to do it all over again I should write about it.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ReadWriteStart

NOVEMBER 16, 2010

Being enterprise scale means that your representatives have regular dialogue at CXO or at least VP level with Global 2000 accounts are they are bringing in millions of revenue from those accounts every year. In simple terms the customer's risk of doing nothing has to be higher than the risk of buying software from an unknown startup.

Software 127

Software Startup Architecture Bootstrapping 127

Duct Tape Marketing

NOVEMBER 3, 2021

Key Takeaway: In a recent Texas Tech Survey, out of 2000 consumers, 89% of them claimed they had a business that they loved enough that they would gladly recommend — only 29% of them actually did it. 6:54] How getting referrals affects the lifetime value of that newly acquired customer. [8:53] And certainly shortens the sales cycle.

Technical Review 101

Technical Review Networking Texas Forecast 101

BeyondVC

DECEMBER 7, 2005

As you know, I am enamored by frictionless sales. Frictionless sales means reducing the pain for customers to adopt and use a service/product and consequently reducing the cost of sales and marketing to get a customer and generate revenue. Follow that with a 3 month implementation process to get the customer happy.

Sales 60

Sales Java Open Source Software Review 60