Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Early Stage 380

Early Stage Stealth Marketing Startup 380

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. At a startup, this can be as simple as defining why the founder started the company in the first place.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Both Sides of the Table

FEBRUARY 17, 2011

I’m a very big believer in the “Lean Startup&# principles as espoused by Steve Blank and Eric Ries. In the seed phase startups are typically raising between $500k-$1m in today’s market. They get the PR bump. As anyone raising money in April 2000, September 2001 or September 2008 can tell you that.

Pre-Money Valuation 303

Pre-Money Valuation Dilution Valuation PR 303

The Equity Kicker

JULY 8, 2019

From around 2000, and perhaps coinciding with the need to work harder to win deals as opportunities dried up after the internet bubble burst, individual partners at VC firms began adding ‘helping CEOs win’ to their job descriptions. . This trend accelerated through the emergence of VC and operator blogging in the early 2000s. .

Portfolio 84

Portfolio LP Venture Capital Partner 84

Both Sides of the Table

DECEMBER 13, 2010

Within a year, by late 2000 / early 2001 consulting firms were firing people en masse. Most of the Internet startup consulting firms went bankrupt. The things that always differentiated Accenture? There seem to be a lot of market entrants in every category where it becomes hard to differentiate them all from each other.

Turkey 302

Turkey Differentiation IP Technical Review 302

Both Sides of the Table

JANUARY 16, 2012

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. You need to build genuine relationships with these portfolio startup founders as well as trust with them and the rest will follow. Our 2000 fund is the single best fund of its vintage. How to Work with PR Firms.

Developer 366

Developer Silicon Valley PR Las Vegas 366

Hearpreneur

OCTOBER 29, 2017

I didn’t feel we were differentiated enough and, at the same time, I was hearing all this buzz about social media. We decided there was an opportunity to startup a business that both taught negotiation & partnerships skills, and developed and implemented negotiation & partnership strategies and plans.

Entrepreneur 78

Entrepreneur Social Media Liquidity Event Private Equity 78