article thumbnail

Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article β€œ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. It’s the antithesis of the Lean Startup.

Lean 335
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Link Roundup #223 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Small Business and Startup Tips: Enjoying Your Customers For Profit and Fun – crowdspring.co/1jy0bxm. The Startup Mass Extinction | The New Yorker – crowdspring.co/1jTnSQs.

article thumbnail

Start-ups are all Naked in the Mirror

Both Sides of the Table

This is part of my ongoing series Startup Lessons. My competitors from those days STILL love to talk about how much money we raised in February 2000 (get over it already!). If you don’t address it they’re minds are shaped by competitor PR. Don’t underestimate the impact of good PR on your competitors.

PR 331
article thumbnail

Twitter Link Roundup #34 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 2000+ Illustrator Symbols for Illustrators and Animators – [link]. How to Improve Hiring at Startups – [link]. Here are some of the links that I’ve liked and shared this past week!

article thumbnail

Twitter Link Roundup #34 – Design, Copywriting, Marketing, Small Business, Social Media And More

crowdSPRING Blog

These posts and videos are about design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! 2000+ Illustrator Symbols for Illustrators and Animators – [link]. How to Improve Hiring at Startups – [link]. Here are some of the links that I’ve liked and shared this past week!

article thumbnail

How To Find A Programmer To Build Your Startup Idea

socialmatchbox.com

These days sales, marketing and PR people seem to grow on trees. If you post up an ad to an online job board asking for someone to join your very high risk early stage startup company the odds of getting someone who decent are slim to none. If you sum up these costs and divide them by 2000 Hours then you are looking at $1.15