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5 Agile Practices That Are Fueling Marketing Teams

ConversionXL

Each spring, the annual State of Agile Marketing Report sheds light on how Agile ways of working are being adopted within marketing. This year, for the first time in the report’s three-year history, Agile techniques overtook those maintaining traditional processes. But Agile is about more than just speed.

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Is the Lean Startup Dead?

Steve Blank

Since NewTV won’t be making the content, they will be licensing from and partnering with traditional entertainment producers. NewTV will depend on partners like telcos to distribute the content. Lean was designed to inform the founders’ vision while they operated frugally at speed. Every startup is in a race against time.

Lean 335
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Rally Software Acquired By CA Technologies for $480 Million

Feld Thoughts

I remember my friend Ryan Martens sitting down with me and Chris Wand around 2001 and walking us through his idea for changing the how he approached managing the software development process. In 2003 – while Agile was known – it was largely limited to ISVs and a few leading IT organizations. Get Agile with Rally Release 5.

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Why Small Teams Win: Eight Reasons To Stick To The “Two-Pizza” Rule

YoungUpstarts

As companies strive to stay agile and innovative, they’ve discovered that units of 8 to 12 people work best as the natural size of high-performance teams. For these reasons, two-pizza teams are usually more agile and responsive than their bloated peers. And during the conversation, there are also fewer arguments and misunderstandings.

Agile 196
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

They do a great job at building an amazing culture, and they are able to keep a small company feel in terms of speed and agility because they keep the teams small and have basically broken the company up into a whole bunch of companies. After retiring in 2001, I also joined a ladies networking group, On Purpose Networking for Women (OPN).

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CIOs Are from Mars; CMOs Are from Venus: Seven Ways To Bridge The Great Divide

YoungUpstarts

But take a closer look at the classic fight between chief marketing officers (CMOs) and chief information officers (CIOs). A strong soft edge makes a company resilient and agile — even in the face of the occasional C-suite disagreement. That’s how NetApp gets the information it needs in order to build the right dashboards.

Algorithm 174
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Transcript of Want to Be Like Amazon?

Duct Tape Marketing

” I go onto Amazon first and see if I can find it because I know they have my buyer information, I know they have my address, I know I’m going to get free shipping and so it’s you know, I’m sucked right into that. They’ve been profitable since 2001. We know stories carry different impact.

Tampa 34