ConversionXL

MARCH 19, 2020

Although the company created an incentive plan to boost sales, its sales growth fell from 19% before the recession to 8% after—five percentage points below Staples’ postrecession sales growth rate. Bain offers a rubric based on your current market position and financial strength: ( Image source ). Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

DECEMBER 14, 2016

A durable, trendsetting presence in the industry since 2001, the Atlanta-based firm sends over a billion emails per day and is the go-to choice for over 14 million organizations and individuals around the world. There are metrics to review. Automated emails help you appeal to your market’s needs and steer them to your sales funnel.

Email 60

Email Small Business Marketing Campaign 60

YoungUpstarts

MAY 26, 2014

Superior number-crunching and analytics. It’s their comfort zone: numbers, metrics, analytics, logistics, strategies, and a well-defined and easy-to-see ROI. For example, just consider that team-oriented selling and sales commissions outperform individually focused sales teams by 30 percent. Boosting speed.

Analytics 160

Analytics Forecast Cofounder Agile 160

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. Doing anything on the web without a Web Analytics Measurement Model. Life is a lot more complex (and sexy!).

Marketing 126

Marketing Flash Analytics Web 126

Duct Tape Marketing

NOVEMBER 18, 2015

There are so many metrics you could be measuring on social media, so let’s cull down the list and make sure that the most important ones are at least being eyeballed. Reach is used as the denominator for the engagement rate metric (see below). Speaking of engagement, it’s our next metric! But where do you start? Engagement.

Social Media 28

Social Media Media Social Network Metrics 28

YoungUpstarts

JUNE 5, 2014

Most C-suites and shareholders speak the language of the hard edge: metrics, analytics, logistics, strategies, and a well-defined and easy-to-see ROI. To stay ahead of the curve, Parrish and Stoddard regularly meet to discuss trends in predictive analytics, sentiment analysis, and other valuable information.

Algorithm 174

Algorithm Analytics Social Media Metrics 174

ConversionXL

MARCH 22, 2013

For the first time since 2001, PC sales were lower that they were the previous year. Tablet sales are expected to top laptop PC sales for the first time in 2013. Webundies.com announced 2012 mobile commerce sales of $168,000, accounting for 5.4% of total sales. Transactions increased by 112.50%.

Mobile 115

Mobile Conversion Design Dividend 115