Remove 2001 Remove Demand Remove Differentiation Remove Distribution
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. That was all most people knew.

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. That was all most people knew.

Customer 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Evolution of a Founder: Lessons I have learned

om.co

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. Here is the TL:DR version in case you are pressed for time. STARTING IT UP.

Founder 80
article thumbnail

37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

— in a class so high in demand that I had to wait several quarters to take it? With the recent wave of on-demand offerings from taxi cabs to mobile dry cleaning, consumers have started to rethink the way they book and buy products and services. In 2001, I came home to find my apartment on fire. 16) Bring Change.

article thumbnail

Money Out of Nowhere: How Internet Marketplaces Unlock Economic Wealth

abovethecrowd.com

Unfortunately, either information asymmetry or physical distances and the resulting distribution costs can both cut against the economic advantages that would otherwise arise for all. Instawork (*) is an on-demand staffing app for gig workers (professionals) and hospitality businesses (partners). annual GMV.

article thumbnail

What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). I asked Jonah in my interview how he became this viral guru. He sees the same situation playing out today in online media.

Media 210