Steve Blank
SEPTEMBER 5, 2018
A version of this article first appeared in the Harvard Business Review. Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Then the cycle repeats with a new set of technologies. Then one day it was over.
Both Sides of the Table
JUNE 22, 2011
Responses ranged from, “hey, they’re in a HUGE market&# to “it is an amazing company and their technology rocks.&# It’s like people arguing that there’s a beautiful beach house in 2006 that represents great long-term value due to scarcity of similar property. But everything has intrinsic value.
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ConversionXL
MARCH 19, 2020
A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.”
Hearpreneur
JANUARY 21, 2017
2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.
Hearpreneur
AUGUST 27, 2016
I was a PR professional working for a large corporation and making plans to start my own PR company. But, something professional, something that could withstand the demands of a start up and hopefully life after in the competitive PR small business arena. Thanks to Jeremy Torgerson, nVest Advisors, LLC. #9
Up and Running
MAY 6, 2015
John: PR wants some event calendar. All the stuff you’re thinking about here, testimonials, social proof, think about reviews. Like 10 years ago reviews on product pages were nonexistent. Now close to 85% of customers say that they read 10 or more reviews about a local business before engaging services.
Duct Tape Marketing
JULY 26, 2018
As we plan the website, they’re messaging their content, even SEO has to be a part of that, even how we structure their entire business to some degree before we even start talking about, as you said, the technical aspects. I dropped out of college in 2001, so this would be 17 years in. Go for ads or PR or something else.
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