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Is the Lean Startup Dead?

Steve Blank

Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. It helped that in the nuclear winter that followed the crash, 2001 – 2004, startups and VCs were extremely risk averse and amenable to new ideas that reduced risk. Then one day it was over. IPOs dried up.

Lean 335
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

“Value brands can also effectively reach out to pained-but-patient consumers who previously bought higher-end brands, a strategy Wal-Mart aggressively used with its ‘everyday low prices’ policy in the 2001 recession.” Premium-brand market leaders [.] But you can do better than slightly editing the copy your lawyers would write.

Marketing 121
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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

An obvious example is Google who may have gotten less market attention if there would have been 8 well-financed competitors during the 2001-2005 timeframe. Or Salesforce.com who rose to prominence in this same period where they were ramping up PR and shouting from mountain tops when everybody else in the market was mute.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I was a PR professional working for a large corporation and making plans to start my own PR company. But, something professional, something that could withstand the demands of a start up and hopefully life after in the competitive PR small business arena. Thanks to Shakeema Bouyer, The Queen’s English PR.

Naming 48
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18 Entrepreneurs Explain What They Did Prior to Starting Their Businesses

Hearpreneur

2 – Advertising Agency & Boutique PR and Advertising Agencies. Prior to starting my own public relations and marketing consultancy, I worked for one of the largest global advertising agencies as well as smaller boutique PR and advertising agencies. Thanks to Natalie Harper, Harper PR. #3 Image Credit: Natalie Harper.

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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. fail has never had better friends than these! We Built This City.

Missouri 102
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Why The SBIC Doesn’t Work For Venture Capital Anymore

Feld Thoughts

Next, there is the wonderful PR quote about the SBIC that says “Since the program’s inception, SBIC “success stories” include the funding of companies such as Apple, Costco and FedEx when they were burgeoning small businesses.” I’d be happy to meet with you.

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