Neuromarketing Ethics: How Far Is Too Far?
ConversionXL
FEBRUARY 19, 2020
Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Back in 2010, Ariely and Berns cautioned that the profit motive may incentivize companies to misuse neuromarketing—encouraging them to try to cross from persuasion to manipulation. Are we treating people like people with hopes and desires?
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