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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Back in 2010, Ariely and Berns cautioned that the profit motive may incentivize companies to misuse neuromarketing—encouraging them to try to cross from persuasion to manipulation. Are we treating people like people with hopes and desires?

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Twitter about it or post it to a social media site? April 23, 2010 in San Francisco.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. The dashboard is just a plain list of tests on a white background.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). Yes, social networks of 2010 have much better usability, have better developed 3rd-party platforms and many more people are connected. Was it massively better software, better companies, better markets? Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king.

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How Investors Are Increasing Their Returns Through Collaboration and Technology

David Teten

The first panel will focus on public markets and will discuss the use and effectiveness of social media tools and data mining technologies in harnessing the wisdom of crowds to generate investment ideas. He has been granted two software patents, and has multiple patents pending. and Tweetdeck (purchased by Twitter in June 2011).

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Cracking The Code: Death Sentence for SaaS.or for Lawson?

Cracking the Code

Cracking The Code. Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. So where does Salesforces profitability stands today compared to the most successful on premise public software companies? traditional software is like cocaine--youre hooked.

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Starting up down under: The guide to Australia’s growing startup scene

The Next Web

To put this in perspective, despite the media frenzy around when the UK would have its first successful IPO (and let’s be honest, the UK is not short on potential companies that would fit the bill), the only UK startup to IPO in 2013 was tuberculosis diagnostics company Oxford Immunotec for $86 million and that was on NASDAQ.

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