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Good Times Ahead for VC-backed Tech Companies?

Both Sides of the Table

On the third Wednesday of every month I co-chair a meeting called the SoCal VCA (venture capital alliance), which represents participants from all of the top venture capital firms in Southern California as well as prominent members of the Tech Coast Angels (TCA). Nearly 50% say they will increase their activity levels in 2010 (hallelujah!)

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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Back in 2010, Ariely and Berns cautioned that the profit motive may incentivize companies to misuse neuromarketing—encouraging them to try to cross from persuasion to manipulation. Are we treating people like people with hopes and desires?

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, May 14, 2009 The Lean Startup Workshop - now an OReilly Master Class My rate of posting has been much lower lately, and this is mostly due to preparations for the upcoming Lean Startup Workshop on May 29. Twitter about it or post it to a social media site? April 23, 2010 in San Francisco.

Lean 60
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. A Harvard Business Review (HBR) study of 4,700 public companies looked at the three years before, during, and after recessions. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If

Marketing 121
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How Investors Are Increasing Their Returns Through Collaboration and Technology

David Teten

17, on “How Investors Are Increasing Their Returns Through Collaboration and Technology”. The first panel will focus on public markets and will discuss the use and effectiveness of social media tools and data mining technologies in harnessing the wisdom of crowds to generate investment ideas.

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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

Vlad Malik from www.goodui.org gave a review of A/B Tasty: Vlad Malik : “The things I like about ABTasty I like a lot. ” Other Adobe products offer capabilities for marketing automation and email, media optimization, audience insights creating and delivering experiences across digital and television,and social.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

The Past (1985-2002). Yes, social networks of 2010 have much better usability, have better developed 3rd-party platforms and many more people are connected. Next began the era of “spam-based&# networks of which Plaxo (founded in 2002) was the king. What are the big trends that will drive the next phase of social networks?