Marketing and Growth Lessons for Uncertain Times
ConversionXL
MARCH 19, 2020
“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.” In 2002, McKinsey published a study of 1,000 U.S. That “survival mode” meant “that they later must spend far more than they saved in order to recover from their prolonged absence from the media landscape.”. “If
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