Both Sides of the Table

JUNE 22, 2011

I asked what the audience most needed to hear. This was an audience of mostly first-time entrepreneurs. I know that most people who are close to them tend to deny their existence, as we saw in the great housing bubble of 2002-2007 and the dot com bubble of 1997-2000. That happened a lot in 2002 and again in 2008.

Saudi Arabia 309

Saudi Arabia Valuation IPO Technical Review 309

ConversionXL

MARCH 19, 2020

In 2002, McKinsey published a study of 1,000 U.S. The best drivers apply the brakes just ahead of the curve (they take out excess costs), turn hard toward the apex of the curve (identify the short list of projects that will form the next business model), and accelerate hard out of the curve (spend and hire before markets have rebounded).

Marketing 121

Marketing Campaign Non-Compete Lean 121

ReadWriteStart

JULY 6, 2020

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them.

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

MARCH 10, 2017

You may have just been acquired, your business might be trying to come out of a major crisis or you could need to rebrand because your core audience no longer identifies with your business. So between 2002 and 2007, Compaq continued to use their logo with little change. The first step was PR. HP Merger With Compaq.

Merger 124

Merger Campaign PR Software 124

Hearpreneur

OCTOBER 7, 2020

I founded Wings Air Helicopters in 2002, which started out as a flight school with just one training helicopter and has since grown into a premier helicopter company. I officially parted ways with the Globetrotters in August and Eric PR & Marketing is my path forward. Thanks to Eric Nemeth, Eric PR & Marketing ! #6-

Entrepreneur 118

Entrepreneur PR Affiliate Social Media 118

Hearpreneur

JULY 20, 2018

As a group, we thought about a play on words and eventually settled on MissHeard, which highlighted our youth audience, and a feeling that I wanted to combat: the feeling that girls often have of being misheard or misunderstood. Ebooks4fashion was a very short name, easy to remember and it works perfectly for my audience.

Naming 74

Naming OTC Entrepreneur PPC 74

crowdSPRING Blog

AUGUST 29, 2016

As Farhad Manjoo put it in the New York Times : Created in 2002 after the dot-com bubble, Gawker was far from the first online news site; it wasn’t the first blog or the first network of blogs, either. Gawker showed that a brash, unfiltered voice had an audience. Gawker also blew old school PR standards to smithereens.

PR 56

PR Social Media Media New York 56