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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Neuromarketing just may be a whole lot better at doing it. Conclusion.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. Survey design. A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like? What the big studies have shown. Their best course is to stabilize the brand.

Marketing 121
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20 Most Influential Graphic Design Companies From Around the World

crowdSPRING Blog

Graphic design is a notoriously competitive field and it can be tough for companies to stand out. But, at least twenty graphic design firms from around the world have proven to be the best in their field, with gorgeous portfolios filled with impressive clients and prominent design campaigns. Frog Design.

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The Long And Short Of Rebranding Your Business

YoungUpstarts

Executing A Rebranding Campaign. Not all rebranding exercises need a change of logo or design. In 2002, Hewlett Packard signed a merger agreement with Compaq that would bring together the computer hardware businesses of the two businesses, each with revenues of over $40 billion. Let us look at a few real-world scenarios.

Merger 124
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

So the idea is guerrilla marketing is used as a strategy designed for you to promote your startup in an unconventional way with little budget to spend. Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Not necessarily. Conclusion.

Marketing 156
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How to Radically Stand Out with Brand Marketing

ConversionXL

In 2002, Elon Musk created Space X. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. The course is designed to help you create and define a strategic brand identity, so you can build a successful brand.

Marketing 109
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How Do You Know If Your Copy Is Any Good? (My 4 Step Process For Copy Testing)

ConversionXL

For example, consider the following piece of copy from CopyLogic: “In 2002, members of Congress and President Bush began formulating a new economic bill to benefit a certain group of investments. In 2002, members of Congress quietly passed a bill to help themselves. ” Don’t drag it out. ” He’s right.