Remove 2002 Remove Customer Remove Distribution Remove Metrics
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

In 2002, McKinsey published a study of 1,000 U.S. They do more of the same with less, often lowering quality and customer satisfaction. Companies in this category add features when customers desire greater value. Knowing your customers—and how they may change—is key. What the big studies have shown. Promotion. Pragmatic.

Marketing 121
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#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. When Elon Musk received $200 million from the proceeds of the PayPal acquisition in 2002, he re-invested everything to build the next big thing: $100 million in SpaceX and $100 million in Tesla. Talk about passion and commitment!

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How to Build Robust User Personas in Under a Month

ConversionXL

Customer personas are often talked about in marketing and product design, but they’re almost never done well. A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. can all benefit from a better idea of the customer. This post contains video, click to play].

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How to Build Robust User Personas in Under a Month

ConversionXL

A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. They’re also known as buyer personas, customer personas, customer profiles, or just personas depending who is selling the idea to you. can all benefit from a better idea of the customer.

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Evolution of a Founder: Lessons I have learned

om.co

We recently wrapped up our strategy offsite, an annual event that brings together the members of our very distributed team – 12 different cities in four different countries – to discuss what our aspirations and ambitions are for the coming year. But that is the real metric of success as far as I am concerned.

Founder 80
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53 Top Conversion Optimization Tools Reviewed by Experts

ConversionXL

You can add a custom goal right in the code, and it automatically shows up on the report – you don’t need to create the goal first. Adobe may not even talk with customers to answer deeper questions – instead explaining that consulting time may need to be purchased to answer the question.

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The Future of Startups 2013-2017

Scalable Startup

So originally the customer was the Department of Defense. It was the first customer for the computer. The advantage of the consumer businesses is they tend to be much broader-based, much larger number of customers, that tend to over time be a lot more predictable. Alexia Tsotsis: Yes, and we are watching that now.