article thumbnail

19 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 76
article thumbnail

28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

Kirei was started in 2002 to bring beauty to the idea of sustainability in construction by selecting beautiful, functional sustainable materials for designers to use in commercial interiors. While finishing seminary, I had also started my little PPC Marketing agency aptly (and boringly) named K.E. 21- Took SEO into consideration.

Naming 133
article thumbnail

Key Insights from Every Speaker of Elite Camp 2016

ConversionXL

The quote first surfaced in 2002. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force. That’s your job.

PPC 48