What Are the Building Blocks Of A Story For Your Brand?
Brandanew
SEPTEMBER 11, 2015
It was 2002, the SARS virus had hit China. TV sales were plummeting. This is the central part of the story and everything revolves around it. The opening parts build up for this create a sense of urgency and emotion. Qiangdong “Richard” Liu of Jingdong decided to check out the Internet.
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