Duct Tape Marketing
JANUARY 25, 2023
After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. [2:25] 7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42]
Both Sides of the Table
FEBRUARY 23, 2015
Maybe they were in their 20s in 2002 when being a startup CEO wasn’t really available to most? So it could be that a sale would yield you seven figures and you could move on to your next role but the CEO wants to “go big or go home” and sometimes go home is the outcome. I saved my main point for last.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ConversionXL
JANUARY 18, 2022
In 2002, Elon Musk created Space X. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. A few successful brands differentiate themselves with a brand moat.
Berkonomics
APRIL 9, 2020
And these are indeed strange times, especially if you haven’t lived through 2000-2002 and 2007-2008 recessions and difficulty in finding money from banks and investors. It doesn’t differentiate facile, efficient businesses from slow, disorganized, quality-challenged ones. The simple economic truth. Here is a simple economic truth.
abovethecrowd.com
OCTOBER 17, 2013
A new pricing or packaging model does not by itself represent a meaningful core differentiation, and the rising abundance of “subscription” or “flash sales” companies heightened our concern with regard to barriers to entry. Fundamentally, we share the common concern that many of the new “Ecommerce 2.0” Company: Stitch Fix.
Guy Nirpaz
DECEMBER 12, 2011
In a successful Client Lifecycle program, the leaders in departments such of Sales, Marketing, Product Management and Client Services all have a role to play at some point. When you develop and execute on a truly unique approach to client engagement that will absolutely be a differentiator from your competitors, brand it.
Both Sides of the Table
DECEMBER 27, 2010
Conventional wisdom in most companies is that “the competition is the enemy&# – it’s the rallying cry to dig deeper, get more features out the door, issue press releases citing differences and attack the competition’s weaknesses in sales presentations. A healthy respect for your competition will serve you well.
Expert insights. Personalized for you.
88 
Let's personalize your content