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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156
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How much does it cost to build the world’s hottest startups?

The Next Web

Taking into account the difference in storage costs in 2002, Schippers estimates that Zuckerberg was spending $3,000 per month on hosting for the first year and about $10 million per month by 2006 as the network grew exponentially in that time period. Design & Dev Entrepreneur Social Media Analysis and Opinion Investigations'

Cost 168
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Social media. It would be unfair to skip social media platforms as the most obvious and easily utilized channels for guerrilla marketing tactics.

Flash 162
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. OK Go is an indy rock band formed in 2002, with three albums released since their inception. The Obama campaign and viral video. Burger King’s brave new world. Yes we can!

Viral 107
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Cause Marketing on Ice

crowdSPRING Blog

Right now, today, appearing in virtually every corner of the the internet you can be find my neighbor’s video along with thousands of others and witness one of the most successful, most impressive viral media campaigns of all time. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!).

Viral 83
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What are the big trends that will drive the next phase of social networks? The Past (1985-2002). Online Social Networking 25 Years Ago: CompuServc, Prodigy & The Well. Social Networks: Past, Present & Future. Social Networking in Web 2.0: The Present Era. Plaxo & LinkedIn.

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10 Tips for Enterprise Software Startups

ReadWriteStart

This is not just about social media or consumerization of software. If that free version also generates viral growth (it is communication related) and if the free users generate data that serves the paid users, you have a great formula for success. The slow pace of change is what Ben Horowitz is writing about.

Software 127