2003 PR Revenue Viral 
Both Sides of the Table
APRIL 4, 2011
I ran my first marathon in London this way in 2003 raising $3,000 for Parkinson’s disease (and finishing in under 4 hours – my publicly stated goal). Measuring viral adoption is obviously important. Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. Revenue Metrics.
Software By Rob
JANUARY 25, 2012
And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site was once great; marketed by a high-end NYC PR firm.
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