2004 Advertising Differentiation Search 
reidhoffman.org
NOVEMBER 12, 2013
What I’ve honorably been able to do, however, is share the deck I used to pitch LinkedIn to Greylock for a Series B investment back in 2004. the consumer internet landscape in 2004 vs. today. In 2004, the consumer internet was just beginning to rebound. In 2004, investors regained interest in the consumer internet again.
mashable.com
JUNE 11, 2013
see more > Search. Advertise Advertise. In fact, recent research shows that 75% of startups fail (based on a study of 2,000 startups that received VC funding from 2004 to 2010). Others can help provide feedback on your differentiation or competition. About Us Jobs Advertise Subscribe Privacy Terms.
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crowdSPRING Blog
JULY 10, 2011
In 1998, Google was the new kid in an established (if not quite mature) market for Internet search, and by 2004, it was by far the leading Internet search engine, handling almost 85% of the search requests on the web. Ate the points of differentiation compelling? Differentiate in a compelling way.
Duct Tape Marketing
APRIL 22, 2011
There’s no differentiating Bob’s Fine Pork Bellies from Susy’s Free Range Pork Bellies – all the bellies go in the pit and get snapped up for that day’s price – end of story. I’ll often ask audiences I speak with to raise their hands if they provide good service. All rights reserved.
Duct Tape Marketing
APRIL 28, 2011
Expect to pay a premium Implementing a marketing strategy that allows you to carve out a clear point of differentiation and perhaps a narrow market focus, allows you to charge a premium for your products and services. If the business has to depend on you to make it rain, well, how can run it without you? All rights reserved.
Up and Running
MAY 6, 2015
You come there, there’s nothing but a search bar. The search engines have done a wonderful job of really serving that up. Any eCommerce site owner will tell you that anyone that comes to their site, they’re much more likely to convert if they use the search box. John: No, get them into your site. There you have it.
Duct Tape Marketing
JUNE 20, 2011
This can also create some distinct competitive differentiation as well. There is a strong psychological pull in this approach and some firms find that, although most of their sales come from one package, the existence of the other options helps to overcome resistance because people feel they get to make a choice. All rights reserved.
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