2004 Advertising Media PR 
Duct Tape Marketing
JUNE 15, 2022
Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. That was the one they started in 2004.
Steve Blank
SEPTEMBER 5, 2018
As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.
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Both Sides of the Table
APRIL 19, 2011
Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.
YoungUpstarts
MAY 6, 2015
Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.
Duct Tape Marketing
MAY 19, 2011
David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. Rohit Bhargava Rohit is a founding member of the Ogilvy 360 Digital Influence team , the world’s largest global network of social media strategists. Find out more information about Bob Burg here.
Duct Tape Marketing
MAY 19, 2011
David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. Read all five posts in today’s series and come back each day this week for five new posts in this great educational series and another chance to win.
Up and Running
MAY 6, 2015
Also think about, Jonathan, you manage our social media presence among other things and so you understand more than ever it’s really about getting those specific posts out to people through those channels, through email and that’s very much the same thing. John: PR wants some event calendar. Jonathan: Interesting.
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