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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. Find other media outlets to tell your story. I want to know our media roadmap. Get Media Training.

PR 329
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. As internet crashed media became cheaper so they bought more and their tracking and analysis became really good so they did better. To make PR big you need to find a way to “make news”.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
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The Evolution Of The Podcast

Duct Tape Marketing

Todd is the CEO of Blubrry Podcasting – a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. That was the one they started in 2004. So Todd, welcome to the show.

Audio 65
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How to Radically Stand Out with Brand Marketing

ConversionXL

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Your brand values should permeate through your entire business and marketing strategy , from external interactions (including social media content) to internal culture (more on that in a bit). In 2002, Elon Musk created Space X. The solution: build a brand.

Marketing 109
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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 12- Symbolise bridge between marketing & PR.

Naming 55
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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.