ConversionXL

JANUARY 8, 2021

From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts. Mauborgne (2004). Reading the book by the same name really changed my paradigm, and I'm now 100% who-first. On marketing and advertising. Chan Kim and Renée A.

PPC 134

PPC Marketing Lean Differentiation 134

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. We finally settled on a $1.99

Demand 167

Demand San Francisco Lean Continuous Deployment 167

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO. The result?

Advertising 100

Advertising Application Development SEO Channel 100

Duct Tape Marketing

MAY 26, 2011

This is where you can get reports on the pages Google is crawling, where you might have broken links, the status of your site maps and any issues Google might be encountering with your site. [link] SpyFu – As the name implies this tool aims at helping you understand what a site is doing related to PPC advertising and specifically AdWords.

SEO 67

SEO Small Business Marketing Search 67

Occam's Razor

MAY 14, 2012

." You increase unaided brand recall by creating great products (its not called a tablet, they are all called iPads), delivering fantastic service ("their return process is as good as Zappos"), and of course online and offline advertising. No eBay PPC ad or SEO listing showed up. Sometimes it all works together.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

NOVEMBER 14, 2013

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? Just a different name for it. And then complain about shitty PPC conversions? So this is the past.

PPC 123

PPC Analytics Conversion SEO 123