Duct Tape Marketing

MAY 26, 2011

Below is a list of the tools many SEO pros turn to when they want to initially size a site up. By familiarizing yourself with and using these tools you can turn yourself into a much more informed consumer of paid SEO services as well as enable yourself to quickly spot competitive opportunities for your business.

SEO 69

SEO Small Business Marketing Search 69

Startup Lessons Learned

NOVEMBER 7, 2008

It was fall 2004, and the presidential election was in full swing. Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

Duct Tape Marketing

JUNE 3, 2011

The impact on SEO alone can make this an attractive place to invest real dollars and Facebook’s growing importance for marketing is poised to threaten Google’s stranglehold gained through our dependence on organic search. The key to the effectiveness of this approach resides in building the organic side first. All rights reserved.

Small Business 62

Small Business PPC Social Media Public Relations 62

YoungUpstarts

MAY 6, 2015

Google continues to evolve and refine its search algorithms over time, leading more businesses to turn to paid advertising models to get the exposure they seek in the multi-channel, multi-device world. You have to consider mobile advertising, social media, content marketing, pay-per-click, and let’s not forget organic SEO.

Advertising 100

Advertising Application Development SEO Channel 100

Occam's Razor

MAY 14, 2012

." You increase unaided brand recall by creating great products (its not called a tablet, they are all called iPads), delivering fantastic service ("their return process is as good as Zappos"), and of course online and offline advertising. No eBay PPC ad or SEO listing showed up. Sometimes it all works together.

Analytics 128

Analytics Search Advertising Metrics 128

ConversionXL

NOVEMBER 14, 2013

And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. The thing is that SEO is going to get increasingly harder. What about PPC? So this is the past. Don’t be stupid.

PPC 123

PPC Analytics Conversion SEO 123