2004 B2B Differentiation PR 
ConversionXL
JANUARY 18, 2022
He was swiftly followed by Richard Branson and Virgin Galactic in 2004. Studies show that only 5% of B2B buyers are ready to buy. Your brand is how you differentiate, build awareness , and sear your solution into customers’ minds so they think of you when that time comes. In 2002, Elon Musk created Space X.
ConversionXL
NOVEMBER 25, 2015
According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. To reiterate, use this is product categories with little differentiation and where brands make a huge impact on pricing. Image Source.
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