2004 B2B Differentiation Retention 
ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Since co-founding Moz in 2004, Rand has continually put himself out there as a public face. If differentiation is a contentious issue for you, try this: create a list of three qualities that differentiate your brand. Which channels have the best engagement? The metrics.
ConversionXL
NOVEMBER 25, 2015
According to B2B International , “It is suited to categories where products and services are relatively similar to each other, and where brand is a strong determining factor behind decision-making.”. To reiterate, use this is product categories with little differentiation and where brands make a huge impact on pricing.
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