Remove 2004 Remove Conversion Remove Lean Remove PPC
article thumbnail

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Most of the time, the experiments you run will have a zero percent conversion rate - meaning no customers were harmed during the making of this experiment. It was fall 2004, and the presidential election was in full swing. Measure conversion rates. Adword is a PPC method to promote your website.

Demand 167
article thumbnail

10 Rules for Winning (and Making More Money) in 2014

ConversionXL

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. What about PPC?

PPC 123