10 Rules for Winning (and Making More Money) in 2014
ConversionXL
NOVEMBER 14, 2013
Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Research shows that marketers are spending pennies on their conversion efforts. What about PPC?
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