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Customer Development in Japan: a History Lesson

Steve Blank

I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products. ————-.

Japan 296
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Is the Lean Startup Dead?

Steve Blank

They needed to be sure that what they were building was what customers wanted and needed. And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”.

Lean 335
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Lean Startup at Scale

Startup Lessons Learned

On Customer Development in a growing company, Wyatt offered the following advice: Wyatt: We''ve employed a number of systems in the organization that keep all of us close to the customer. There are 5-10 customers in our office (or remote) per week for developers, product owners and marketers to speak to and validate learning.

Lean 167
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Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

Those rates gave us a map that told us a lot about our customers; insights that proved stable even when the company grew orders of magnitude bigger. Only much later did I realize that this was an application of customer development to online marketing. BillSeitz - yes, but that was already true back in 2004.

SEM 164
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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

It was fall 2004, and the presidential election was in full swing. One day, we became convinced that a killer app for IMVU would be to sell a presidential debate bundle, where our customers could put on a Bush or Kerry avatar, and then engage in mock debates with each other. What is customer development?

Demand 167
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How to listen to customers, and not just the loud people

Startup Lessons Learned

So the natural comparison, we thought, would be to other 3D avatar based products, like The Sims and World of Warcraft. But the early customers all compared it to MySpace. This was 2004, and we had never even heard of MySpace, let alone had any understanding of social networking. Seth Godin: How often should you publish?

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Lessons Learned: Why PHP won

Startup Lessons Learned

When we started IMVU in 2004, we could rely on a staggering amount of open source software that jumpstarted our initial product offering. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? No departments The Five Whys for Startups (for Harvard Business R.

PHP 166