ReadWriteStart
NOVEMBER 12, 2022
As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels. The Renault Logan , released in 2004, is a prime example of frugal innovation.
Startup Professionals Musings
MARCH 21, 2022
million, born 1985-2004, biggest business opportunity Baby Boomers (no other name) – 70.7 These shifts are independent of technology innovations, but certainly will drive the application of key product developments. Gronbach is well-known for his generational research and keen forecasting of societal trends.
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Steve Blank
SEPTEMBER 5, 2018
And if their initial guesses were wrong, they needed a process that would permit them to change early on in the product development process when the cost of changes was small – the famed “pivot”. They needed to be sure that what they were building was what customers wanted and needed.
Steve Blank
NOVEMBER 13, 2012
However, when I looked into the detail, most of them did not have even early adaptors and the problem wasn’t “chasm crossing,” it was that almost nobody wanted their products. In 2004, Googling terms like “high tech marketing” and “startup” I discovered “ The Four Steps to The Epiphany ” at Cafépress.com.
Startup Professionals Musings
JUNE 16, 2019
million, born 1985-2004, biggest business opportunity Generation X (Generation Me) – 82.9 These shifts are independent of technology innovations, but certainly will drive the application of key product developments. Gronbach is well-known for his generational research and keen forecasting of societal trends.
Both Sides of the Table
APRIL 27, 2010
I was paid less in salary in 2004 than I was paid at the job I quit in 1999 (a job I had held 8+ years). I learned how to better run a product management process. I learned how to integrate customers into our product development process.
Genuine VC
NOVEMBER 5, 2012
We rode the bubble wave to a successful outcome in 2000 , and after moving away for a few years which included a stint at business school , I returned back to Boston in 2004, and it felt like the web entrepreneurial community had almost entirely scattered after the crash. Today the landscape is very different from 2004.
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