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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. It was fall 2004, and the presidential election was in full swing. Thanks for the insight!

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16 Common Mistakes Young Startups Make

mashable.com

In fact, recent research shows that 75% of startups fail (based on a study of 2,000 startups that received VC funding from 2004 to 2010). Assuming Virality. "A I have news for you: Theyre not coming and youre not going to go viral. Services dont spontaneously go viral. It also helps validate the demand for your product.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.”

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Offers virality optimization tools and A/B testing inside Facebook. Based in Palo Alto and founded in 2004 by PayPal alumni. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about&# mentality that made it acceptable for everybody who came afterward.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

It was just the command shell that demanded backward slashes. There’s so much demand out there for programmers/engineers, that good programmers can choose what they work on and in what language. If you asked me why, I would throw the ball back in your court and demand you ask my former employer why. It was a choice.

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