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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#

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24 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

While I would like to say there was a very expensive marketing and PR campaign for our company that really was not the case. PR gets a bad rap for spinning stories, but I believe that telling great, authentic stories is the real heart and soul of communications and public relations. 15-I wanted an ocean-related name.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

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Dave Gardner on Using Social Media to Connect With Big Companies

Life Beyond Code

Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) I have been a Dell customer since 2004. So, I learned—quite by accident—that you can attract big companies to you by using social media.

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Thursday Guest Stars :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. Rohit Bhargava Rohit is a founding member of the Ogilvy 360 Digital Influence team , the world’s largest global network of social media strategists. Find out more information about Bob Burg here.

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27 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Once I knew I definitely wanted to start a fashion boutique, I started talking about it to people and on social media platforms like Facebook, so people could hold me accountable. My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. Image Credit: Alex Kroogman.

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28 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

Our business is based on content marketing and digital media, which has allowed for our success to flourish. A few months later, I went on a five-day social media detox, which I had (ironically) discovered online. I started Pressed PR to serve a niche that I was a part of myself – independent musicians. That’s right.