Duct Tape Marketing

JUNE 14, 2011

Use traditional broadcast and print advertising to drive prospects to a series of free online videos that educate, entertain and inform – oh, and build know, like and trust. Note: There have been some updates since I published th. 5 Practical Tips for Gett. : As the importance of Facebook as small business marketi. 5 Steps to Successful Fac.

Small Business 67

Small Business Lead Generation Social Media Advertising 67

Duct Tape Marketing

APRIL 21, 2011

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. Now, what tools and tactics you bring to this game will certainly differ, but the end game is still the same. All rights reserved.

Marketing 69

Marketing RSS Social Media Lead Generation 69

Duct Tape Marketing

APRIL 18, 2011

All rights reserved. iThemes Builder by iThemes Powered by WordPress Delicious Facebook Digg Flickr LinkedIn Twitter SlideShare Youtube grab this. marketing business art entrepreneur writing speaking

Small Business 77

Small Business Marketing Engineer RSS 77

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes. I discovered blogging because I was told it was great for search engine rankings. I still made money from advertising that went on the website.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

MAY 27, 2011

In some cases they are literally searching for a place to shop right now. From a business standpoint there are some interesting aspect inherent in the current use of mobile – the buying intent of a mobile surfer is often very high. In addition, the size of the screen also changes the psychology of the surfer. All rights reserved.

Small Business 57

Small Business RSS Marketing Mobile 57

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If a potential buyer can see how they too could operate your marketing system, even after you the owner is long gone, you’ll build value. All rights reserved.

Marketing 65

Marketing Valuation Differentiation Lead Generation 65

Duct Tape Marketing

JUNE 17, 2011

People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

SMS 72

SMS Marketing Mobile Social Media 72

Duct Tape Marketing

MAY 10, 2011

This is a powerful mindset change that is highly effective in any targeted lead generating situation you can imagine. The key is to let a prospect see and experience how they could get what they want first and foremost by engaging in a conversation with you and your products. So how can you present your offerings as food vs. foe?

Small Business 57

Small Business Marketing Engineer Social Media 57

Duct Tape Marketing

MAY 19, 2011

You’re not just bringing in leads, you’re nurturing them and building your reputation … and that’s the kind of lead generation that will keep paying off for months and years to come. Deliver a great recipe for your topic, and just like that killer marinara sauce on the back of the tomato can, it will get passed along.

Social Media 42

Social Media Email Small Business Programming 42

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

JUNE 23, 2011

The folks at Eloqua and JESS3 created a very useful infographic that helps visually illustrate this total body of work strategy and also sheds a light on the various marketing purposes of every type of content, and how to look at content creation from an operational viewpoint. Note: There have been some updates since I published th.

Small Business 69

Small Business Marketing Social Media RSS 69