Digital Marketing And Analytics: Two Ladders For Magnificent Success
Occam's Razor
DECEMBER 9, 2013
Owning audiences, instead of just renting them. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Beat Beneful.
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