2005 Bootstrapping Customer SEO 
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 14, 2011
Robert has been working in software since 2005. SEO is extremely powerful, but it takes time. Those higher costs make learning to write ads, manage campaigns, A/B test, and design landing pages a very expensive activity for an early stage, bootstrapping startup. I had a good idea what my customers should look like.
Duct Tape Marketing
JUNE 27, 2017
As a bootstrap company without investors we always have to use cash flow as our development and maintenance funds. We got to thousands of customers and millions in recurring revenue. We started seeing the writing on the wall, I’d say at least a year ago where, again, you’ve got to listen to your customers.
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A Smart Bear: Startups and Marketing for Geeks
OCTOBER 23, 2012
And the same thing happened after we sold IT WatchDogs in 2005. But all that investment in growth and sales force didn’t have a long-term payback, and the actual value of the product to small businesses wasn’t as high as claimed, even though the simplest of customer development reveals this fact (ask any restauranteur).
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
Software By Rob
JANUARY 8, 2019
And we received offers of support from successful founders who have raised funding, bootstrapped, and those who’ve done both: +1 on that! Their customers demand a certain kind of return – one that can only be achieved by looking for businesses that have the potential to provide a 100x or 1000x return on their investment.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
Software By Rob
MARCH 26, 2015
I decided it was time to put pen to paper and lay out what I see as a repeatable path with a higher-than-normal success rate, to bootstrapping yourself to the point of quitting your job. In my case, that meant getting good at SEO with my first project, instead of trying to learn SEO, Adwords, Facebook ads, etc. all at once.
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