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Transcript of Improve Your Business by Getting the Most Out of Your Data

Duct Tape Marketing

Because it was … When I first started in this, 2005, you had to have an AdWords account in order to even get into Google Analytics. Then it gives you just a whole wealth of information about your campaigns, whether it’s paid search, or remarketing or any type of campaign you’re running. Yeah absolutely.

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The Stairstep Approach to Bootstrapping

Software By Rob

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. I call it The Stairstep Approach.

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The Stair Step Method of Bootstrapping

Software By Rob

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. I call it The Stair Step Approach.

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The Stairstep Approach to Bootstrapping

Software By Rob

I started embracing it as a framework on my podcast around 2010, and in 2013 I gave it a name. When I first started moving out of consulting in 2005, I acquired a product called DotNetInvoice , a straightforward piece of invoicing software that I promoted almost exclusively through SEO. I call it The Stairstep Approach.

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Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving!

Occam's Razor

First presented at an eMetrics summit in 2005 the 10/90 rule was borne out of my observations of why most companies fail miserably at web analytics. Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Fourth Bit Of Context.

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