Occam's Razor

DECEMBER 9, 2013

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Invest in the site experience now to differentiate yourself from the competition, and create irrational loyalty. For B2B companies Macro Outcome Rate is related to lead generation, for B2C it is often the e-commerce Conversion Rate.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

DECEMBER 28, 2022

I mean, you said you were a, a cpa, uh, that's not necessarily an industry that jumped into podcasting early on, so, so what was kind of were, was that a real differentiator for you as a cpa or was podcasting just a side gig? John Jantsch (04:52): You know, you mentioned that, I mean, it was such a great differentiator, right?

Audio 50

Audio CPA Technical Review Hosting 50

Duct Tape Marketing

APRIL 28, 2011

Start looking for ways to create and document a marketing system that you can teach others to run and remove yourself from the lead generation and conversion game. If the business has to depend on you to make it rain, well, how can run it without you?

Marketing 65

Marketing Valuation Differentiation Lead Generation 65