Remove 2006 Remove Affiliate Remove Aggregator Remove Search
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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ? If you have a lot of them, aggregate them up. How should you choose one?

Analytics 131
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Is ?Data? a Business Model? ? AGILEVC

Agile VC

The consumer web landscape has changed meaningfully since I wrote that in 2006. Lots of people more forward-thinking than me have rightly said that data is a powerful asset and aggregating, mining, and making it useful will be a core element of many businesses currently being built. Previous Entries. Avatars by Sterling Adventures.

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

Oh, and everything has a CPA (not just your paid search or display/banner ads). For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Obsess about this metric. That's the cost.

Metrics 151
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From Nothing To Something. How To Get There.

techcrunch.com

Tony P great, though meebo’s place as a “successful&# start up is still open to debate – from consumer IM aggregator to white label IM, still not making big $$. The exemption is of course a problem that’s extremely difficult to solve but everyone knows about – like web search (Google).

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Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

Occam's Razor

My first blog post on the topic of CIA was on 14th Aug 2006! Search/Keyword Competitive Performance. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. Competitive Intelligence Analysis: Why, What & How to Choose.

Metrics 60