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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

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The Big VC Thaw – Why The Market is Moving Again (part 2 of 3)

Both Sides of the Table

When the NVCA or PriceWaterhouse surveys come out at the end of year I’m not saying they will necessarily will show aggregate $$$ or deal numbers up. note: there is one rare exception – in 2006 Sevin Rosen declared that Venture Capital was broken and actually returned money to their LPs !

IPO 255
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Innovate Israel Conference Brings 28 Israeli startups to London

VC Cafe

Potential partnerships with media and telecom giants make it attractive enough though, and hopefully there will be cross polination between the Israeli startups and the great tech cluster in London. Unlike other companies, we are a true digital record label, not aggregators. Brandsforce - Company Website. How do we do this?

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Best Web Metrics / KPIs for a Small, Medium or Large Sized Business

Occam's Razor

If your product costs you $15 to make then, in the above scenario, you are shipping a crisp $5 bill along with every Social Media order! For Search it is in your Google Analytics or Omniture Site Catalyst reports. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

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Special: The 56 Israeli Companies Exhibiting in Mobile World Congress 2011

VC Cafe

Mobile analytics – measuring the impact of mobile and increasing customer engagement (Check out G-Stat). Data mining-based Customer analytics. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store. Media Market.

Mobile 103