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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. There have never been more brands competing for attention than there are right now. Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. The solution: build a brand.

Marketing 109
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How Startups Can Convince Young Professionals To Join Their Fledgling Sales Team

YoungUpstarts

Small companies often make the error of basing job offers on their budget rather than on market realities, thereby being slow out of the gate and less likely to compete in the race. Make non-work life easier: dry-cleaning pickup and delivery; transit passes; pet-friendly office. Yours can be the offer that can’t be refused.

Sales 164
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NextView Investment Themes: A Search for Authenticity

View from Seed

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120
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NextView Investment Themes: A Search for Authenticity

View from Seed

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. davidbeisel | LinkedIn. Authenticity to NextView.

Search 120
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The Yo-Yo Life of a Tech Entrepreneur – A Cautionary Tale

Both Sides of the Table

Of course articles like these are going to inflame people because not everybody who is running their own business (or aspires to) wants to believe that you need to go all out to compete and win on a global scale. We were immediately thrust into a globally competitive market for B2B collaboration tools. I was now 33 years old.

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Is Emotion Necessary To Make More Sales?

ConversionXL

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Yeah, But Does More Emotion Work For B2B? Why would a B2B customer value their emotions more? image sources.

Sales 126
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al., Pingback: Are serifs or non-serifs easier to read? Arguments in favour of serif typefaces. 113-123 ).