2006 B2C Lead Generation Presentation 
ConversionXL
DECEMBER 9, 2013
” Researchers presented three websites with low, medium, and high interactivity and atmospheric qualities and monitored subjects pupil dilation, skin response & heart-rate as well as asked participants to fill out a questionnaire afterwards. image source. image source. Now let’s unpack that for a second.
Cracking the Code
OCTOBER 10, 2008
The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. To make the calculation simple, let’s assume that a customer generates $1 of annual recurring revenue for a company with a CAC ratio of 1.0, ► 2006. (7). A profitable business will have a positive CLTV.
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