Analytics On The Bleeding Edge: Transforming Data's Influence
Occam's Razor
MARCH 23, 2021
Product/regions/channels. From 2006: Is Real-Time Analytics Really Relevant? ). How does the portfolio of all our activities – owned, earned, paid media, promotions etc. – work together, and how do the channels complement each other? Tactical strategies. Ad unit types. Meta-analysis. Matched market tests.
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