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The Biggest Gamble of Your Career

Software By Rob

When I left salaried employment for consulting in 2006 it felt like a big gamble. And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn.

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The Biggest Gamble of Your Career

Software By Rob

When I left salaried employment for consulting in 2006 it felt like a big gamble. And worse yet, I started to see a trend… Many of the new subscribers I was adding through my tried-and-true marketing efforts were churning out after a few months of use. ” Now we just call it churn.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. ► 2006. (7). Yet many B2B companies don’t have a clue. 4:31 PM. .