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How to Attract and Retain Customers :: Small Business Marketing.

Duct Tape Marketing

If you intend to thrill every customer, you will attract and retain. Related Posts: Follow-up Is the Momentum Building Power Tool What To Do When a Prospect Says Yes The Most Expensive Way to Grow a Business Who don’t you want as a customer? Note: There have been some updates since I published th.

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Mirror, Mirror on the Wall, I'm My Ideal Client After All :: Small.

Duct Tape Marketing

There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer. In other words our ideal customers are often people we simply like and understand. Does this have some truth for you?

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How To Increase Perceived Value (and Charge More)

ConversionXL

Therefore, we have this huge opportunity to influence how people feel – how they perceive our product’s value – as well as the opportunity to optimize the customer experience in such a way that the customer is delighted and we maximize our revenue. Put simply, you’re pricing a product at what your customers will pay for it.

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Understanding the Most Fundamental Shift in Marketing :: Small.

Duct Tape Marketing

I wrote last week that the Most Powerful Form of Lead Generation is a Happy Customer and the hourglass model put the focus squarely on that idea. iTunes link – Cost is $2.99) or Related Posts: Creating Customer Bliss Has Social Media Changed Customer Service? Unapologetic Rules for Entrepreneurs Are You Making Evil Plans?

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Is Direct Mail Dead or New Uses for Old Tactics :: Small Business.

Duct Tape Marketing

My take is that if you establish a strong marketing strategy, one that helps you build trust, and you fully understand the behavior and objectives of your ideal customer, then you can use almost any tactic to build your business. The technology is there to do this in small batches with hundreds of variations. 5 Practical Tips for Gett. :

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5 Creative Ways to Use Text Messages in Marketing :: Small.

Duct Tape Marketing

SMS may never really be that effective as a pure lead generation tool, like email or direct mail, but it is a very effective and convenient delivery mechanism for customers and prospects seeking specific actions and information. View it in that light and perhaps some creative uses leap to mind. All rights reserved.

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How to Take on a Giant :: Small Business Marketing Blog from Duct.

Duct Tape Marketing

Denny tackles the question that many small businesses face and that’s “what to do when you’re faced with competition that has more money, name recognition and customers?&# Leverage someone else’s investment—just be there the moment the customer grabs their wallet. Create “thin ice” arguments. Fight unfairly.